UTOYPIA

如果说我们的未来会像大部分科幻片所拍摄的那样，到处充斥着灰蒙蒙的雾霾、同质化的建筑、冷冰冰的代码，相信大部分人都不会愿意前往 。因为在这样的未来，我们势必会变成城市流水线上的一个零件，却与自己的内心渐行渐远。那作为建筑师的我们，可以为未来做一些什么？

If our future will be full of gray smog, homogenized buildings, and cold codes like most of the science fiction films, I believe most of people will not be willing to go. Because we will inevitably become a part of the urban assembly line in such a future, and it is gradually away from our own heart. So what can we do for the future as architects?

作为建筑师我们应该找回最初的那份真实和想象力，为未来做一点点改变。相信大家在小时候都会拥有几件自己爱不释手的玩具，可能是一组积木、一个变形金刚、一个气球或者是一套五颜六色的橡皮泥。随着年龄的增长我们的玩具也在渐渐发生变化，他们可能变成了像跳房子、卡牌、狼人杀这样的游戏或者是游乐场里的迷宫、过山车和海洋球乐园。虽然玩具的形式和大小在不断的变化，但是玩具所带给我们的快乐和幸福感却始终没有改变。所以我们希望能够在玩具、游戏甚至游乐场中汲取灵感，让我们设计的空间变成一个“超级玩具”。

As architects, we should recover the original truth and imagination to make a little change for the future. I believe that everyone will have a few toys that they can't put down when they are young, which may be a set of building blocks, a transformer, a balloon or a set of colorful plasticine. As time goes by, the toys accompany us are also changing, which may become games like hopscotch, cards, werewolf kills, or mazes, roller coasters and ocean ball parks in the playground. Although the form and size of the toys are constantly changing, the happiness that toys bring to us has never changed. Therefore, we hope to draw inspiration from toys, games and even playgrounds, so that our designed space becomes a "super toy".

“超级玩具”不是对于玩具的简单复制和放大，它是将玩具的背后逻辑进行提取和应用。我们认为玩具的内核与空间设计有很多相通的地方，它可以被归纳为3个方面。第一个是立体构成。很多玩具在造型设计上可以被看做是缩小版的雕塑或者是建筑，精心设计过的玩具造型可能是我们最早认识到立体构成美感的媒介；第二个是故事情节。玩具的背后往往会像电影一样有它自己的故事，这个可能是我们选择一个玩具的理由之一。而当我们在把玩玩具时，又会假想和赋予玩具更多的情节。

当我们在做空间设计的时候也同样会试图通过动线、视线、光影等手法来增加空间中的故事情节；最后一个是互动体验。触碰一个按钮弹射一辆赛车，扭动几个关节让变形金刚完成变身，打开一个开关让旋转木马开始转动。这些或许是我们通过玩具最早接触到的互动体验。同样的，在空间里我们也会将体块的抽拉、旋转、挤压，又或者是灯光、声音、气味的触发等互动体验融入到设计之中。当“超级玩具”的外形与内核结合在一起变成空间时，视觉上的美感和空间体验的趣味性就会放大。

"Super toy" is not a simple copy and enlargement of toys, it is to extract and apply the logic behind the toys. We think there are many similarities between the core of toys and space design, it can be summarized into three aspects. The first is a three-dimensional composition. Many toys can be seen as miniature sculptures or buildings in shape design. The well-designed toy modeling may be the medium that we earliest realize the three-dimensional beauty; The second is the storyline. Behind a toy often has its own story like a movie, which may be one of the reasons we choose a toy. When we are playing with toys, we will imagine and give them more plots.

When we are doing space design, we will also try to increase the storyline in the space through moving lines, sight lines, light and shadow, etc.; The last one is the interactive experience. Touching a button to launch a racing car, twisting a few joints to complete the transformation of transformers, and turning on a switch to rotate the carrousel, these may be the earliest interactive experiences we touch through a toy. Similarly, in the space, we will also integrate the pull, rotation, squeeze of the block, or the lights, sounds, smells and other interactive experiences into the design. When the shape of the "super toy" and the inner core are combined into a space, the visual beauty and the fun of the space experience will be magnified.

△ 不同风格形态的“超级玩具”在空间中的应用

The application of different styles and forms of utoypia

我们认为未来的空间不应该是一尘不变的复制品，每一个空间都应该具有自己所要表达的情感。而“超级玩具”正是这样一个不受地域和时间限制的变体。在不同的环境、文化、历史等因素的影响下，“超级玩具”的形态、颜色、材料会发生改变。它可以出现在城市，也可以隐藏在田间，它可以是一个艺术装置，一个室内场景，一个建筑个体；它也可以更换表皮变成不同风格的“超级玩具”。

We believe that the future space should not be an immutable copy, and each space should have its own emotions, and the "super toy" is such a variant that is not limited by region and time. Under the influence of different environment, culture, history and other factors, the shape, color and material of "super toys" will change. It can appear in the city or be hidden in the field, it can be an art installation, an indoor scene, an architectural individual; It can also change the surface to become a "super toy" of different styles.

海洋球乐园

Ocean ball park

△ 海洋球乐园生成图 Ocean Ball Park Diagram

2015年我们刚刚成立更新设计。当时我们想用自己的办公室做一个短租项目，所以我们需要吸引更多的人来到这里。怎么吸引呢？我们决定直接做一个海洋球乐园。我们还把海洋球设计成门票提前做了预售。结果预售很成功，所以我们没花一分钱就把海洋球乐园实现了。整个工作室变成了白色的海洋。凝固的浪花模糊的倒映着一个个海洋球。乐园开放期间每天都是爆满的状态，而每一个来到这里的人都玩得很开心。

In 2015, we just founded Update Studio. At that time, we wanted to use our own studio to make a short-term rental project, so we needed to attract more people to come here. So how? We decided to make an ocean ball park directly. We also designed the ocean balls as tickets for pre-sale in advance. As a result, the pre-sale was very successful, and we realized the ocean ball park without spending a penny. The entire studio became a white ocean. The frozen waves reflected the ocean balls vaguely. The park was full every day during the opening, and everyone who came here had a lot of fun.

△ 海洋球乐园实景图 Photo of Ocean Ball Park 

布料迷宫

Intertextile

△ 布料迷宫展生成图 Intertextile Diagram

迷宫这个游戏相信大家都玩过。这次我们把迷宫的概念应用到了一个展厅设计里。这是一个布料的展厅，所以我们将布料表面的肌理转化为线条再将这些线条上升成不同高度的墙面，同时在每一块墙面上附上不同颜色的布料。所以当人们走进这个空间时并不会觉得这是一个布料的展厅而更像是一个彩色的迷宫在这里走走停停，欣赏这些布料的同时也体验着迷宫所带来的乐趣。

I believe everyone has played the maze game. This time, we applied the concept of maze to an exhibition hall design. This was design for intertextile, so we converted the texture of the textile into lines, and then raised these lines into walls of different heights, at the same time, attach different colors of textile to each wall. So when people walked in this space, they didn’t think it is an textile exhibition, but more like a colorful maze. When wandered there, they could appreciate these textiles and experience the fun of maze.

△ 布料迷宫展实景图 Photo of Intertextile

MF涂料展厅

MF paint exhibition hall

△ MF涂料展厅生成图 MF paint exhibition hall Diagram

再来看看我们设计的涂料展为了吸引不同的人群我们把展厅划分成了8个区域。同时我们往8个区域里置入了不同的玩具。为了增加一定的私密性我们把这8个区域做了不同高度的围合。所以当你从一个狭小的入口进入这个展厅时，你会被内部不同的颜色所吸引。中间部分是他们的产品展示区和洽谈区，而每一个围合空间内都由不同颜色的涂料粉刷。不同的颜色吸引着不同的人群来到这里打卡拍照，同时也体验到了这些颜色丰富的涂料产品。

Let's take another look at the paint exhibition we designed. In order to attract different crowds, we divided the exhibition hall into 8 areas. At the same time, we put different toys into these 8 areas. In order to increase certain privacy, we enclosed these 8 areas at different heights. So when you enter this exhibition hall from a small entrance, you will be attracted by the different colors inside. The middle part is the product display area and the meeting area, and each enclosed space is painted with different colors. And different colors attract different people to come and take pictures, then they can also experience these colorful paint products.

△ 接待区 Reception Area

△ 中心吧台 Center Bar

△ 舞房 Dancing Room 

△ 直播间 Live Broadcasting Room

△ 瑜伽教室 Yoga Classroom

△ DJ房 DJ Studio

△ 设计师工作室 Designer Studio

△ 局部细节图 Detail

皇派门窗展

Huangpai Door and Window Exhibition

△ 皇派门窗展生成图

Huangpai Door and Window Exhibition Diagram

相信大家都玩过积木这个玩具。这次我们就用玩积木的方法设计了一个门窗展厅。我们首先将场地做了扭转，划分出了四个外部开放空间和内部的观展路线。我们把门窗产品变成了方块积木插入到展厅里。同时我们又插入了另外三块积木变成展厅内部的照明设施。所以当我们在外部时，展厅看起来就像是一堆穿插在一起的积木，而每一块积木又与门窗产品相融合。当我们进入积木内部时，又能看到产品在场景里的应用效果。漂浮在上空的积木解决了展厅的内部照明。当它们进入洽谈区时，也塑造了洽谈区内部的空间形态。在这个展厅里，人们仿佛进入了一个积木玩具的世界，同时也欣赏着空间里的每一件展品。

I believe everyone has played with the building block. This time we designed a door and window exhibition hall by playing with building blocks. We first reversed the site and divided four external open spaces and internal exhibition routes. We turned the door and window products into square blocks and inserted them into the exhibition hall. At the same time, we inserted another three blocks as lighting facilities inside the exhibition hall. So when we are outside, the exhibition hall looks like a pile of building blocks that interweaved together, and each block is integrated with the door and window products. And when we enter the building block, we can see the application effect of the product in the scene. The building blocks floating above also solve the interior lighting problem of the exhibition hall. When enter into the negotiation area, they also shape the internal space of the meeting area. In this exhibition hall, people seem to enter a world of building block toys, while also enjoying every exhibit in the space.

△ 外立面 Facade

△ 门窗打卡点 Door and Window Check Point

△ 展厅内部 Interior Space of Showroom

△ 洽谈区 Chat Area

海豚国际儿童之家

Dolphin International Children's Home

△ 海豚国际儿童之家生成图

Dolphin International Children's Home Diagram

最后我们再来看一家书店。这家书店叫海豚，所以我们将海洋作为它的主题。在地面上我们用不同的蓝色做出波纹的效果，同时在这个空间里放入了1个体验区和4个大玩具。这些玩具分别由浪花，贝壳，鱼鳞和海底洞穴组成。所以当小朋友们进入体验区时，他们仿佛像是游到了一个小岛上。当他们需要更加私密的空间时，他们可以来到这4个大玩具的内部。在这里他们可以选择安静的读一本书或者是悠闲的享受属于自己的小天地。天花上都布满了海浪的造型，仿佛一个上下颠倒的海洋世界。而橱窗里的珊瑚不仅仅是一个展示商品的陈列架，也是小朋友可以坐下来阅读的小角落。

Finally, let's take a look at a bookstore. This bookstore is called dolphin, so we have the ocean as its theme. On the ground, we use different blue to make the ripple effect, and put an experience area and 4 big toys in this space. These toys are composed of sprays, shells, fish scales and underwater caves. So when the children enter the experience area, they seem to swim to an island. When they need a more private space, they can come inside these 4 big toys. They can choose to read a book quietly or simply enjoy their own small world here. The ceiling is fully covered with the shape of waves, like an upside-down ocean world. And the coral in the show window is not only a display shelf for goods, but also a small corner where children can sit and read.

△ 中心岛屿——玩具体验区 Central Island Toy Experience Area

△ 贝壳 鱼鳞 浪花 海底洞穴 Shells, scales, waves, sea caves

△ 上下颠倒的海洋世界 Upside Down Marine World

△ 小讲堂 Small Lecture Hall

△ 珊瑚橱窗 Coral Window

以上是我们这个阶段所创造的“超级玩具”，除此之外我们还有很多“超级玩具”仍在设计过程中，它们也在不断的丰富着我们的设计世界。我们希望回到过去找回玩具中最简单的快乐，用这份最初的快乐去创造一个未来世界，一个纯粹的、幸福的“超级玩具”世界，让我们一起“回到最初的未来”。

These are the "utoypia" created by us at this stage. In addition, we still have many other "utoypia" in the design process, and they are constantly enriching our design world. We hope to return to the past to find the original and simplest happiness in toys, and use this initial happiness to create a future world, a pure and happy "utoypia" world. let us go "back to the original future" together.

About Update

设计理念

更新设计坚持在保持自身更新迭代的前提下，立志于将新事物和新方法融入到设计之中，用更新的理念来更新空间。并充分应用跨界的思维让作品发挥更大的设计价值、经济价值和社会价值。

Design Concept

The Update design adheres to the premise of maintaining its own renewal iteration, determined to integrate new things and new methods into the design, and update the city with its update concept. And make full use of the thinking of transboundary to make the work play a greater design value, economic value and social value.

周游

更新设计创始人&CEO

学习经历：

中央美术学院建筑系学士

纽约普瑞特艺术学院设计管理硕士

Zhou You

Update design Founder &CEO

Education Background:

Bachelor of architecture, Central Academy of Fine Arts

Master of design management, Pratt Institute, New York

曹量

更新设计创始人&北京分部负责人

学习经历：

中央美术学院建筑学学士

伦敦巴特利建筑学院硕士

Cao Liang

Update design Founder &Head of Beijing Branch

Education Background:

Bachelor of architecture, Central Academy of Fine Arts

Master's degree, Bartlett School of architecture, London

更新项目

Update Projects

南县五位一体（施工中）

The "five-sphereintegrated plan" of South County(under construction)

拿骚（竣工）

Nassau Club（completed）

设计上海-宝马展位（提案）

Design Shanghai BMW Booth（proposal）

恒安大厦（提案）

Hengan Building（proposal）

天洋售楼处（竣工）

Tianyang Sales Office（completed）

龙猫家居（提案）

Mr.Longmao（proposal）

皇派花都店（竣工）

PHONPA（completed）

更新奖项

Update Awards

更新分享

Update Sharing

更新设计积极参与线下的分享活动，让更新的设计理念和方法被更多人们所认知。其中包括：WYDF世界青年设计论坛（获得2019年度世界青年设计师冠军）、广州设计周蒙特利尔盛典、M+Talk、Intertextile Shanghai设计圆桌会议、Hi设计场景唤醒论坛、同济大学特赞设计人工智能实验室《设计智能商业课程》、IDF国际设计论坛等。

Updated Studio actively participates in offline sharing activities, so that the updated design concepts and methods are recognized by more people. Including: WYDF World Youth Design Forum (won the 2019 World Young Designer Championship), Guangzhou Design Week Montreal Ceremony, M,Talk, Intertextile Shanghai Design Roundtable, Hi Design Scenario Wake Up Forum, Tongji University Special Design Artificial Intelligence Laboratory "Design Smart Business Course", IDF International Design Forum. etc.

    

    

更新媒体

Update Media 

更新设计作品被刊登于大量线上及线下的专业媒体杂志，其中包括《Domus》、《IDEAT理想家》、《建筑装饰》、《A’ Design AwardCompetition Winner Design 2019》、《German DesignAward 2019》、《韩国Interior》、《有方》、《World Architect》等。

The update design works are published in a large number of online and offline professional media magazines, which included: Domus, IDEAT ideal home, Building Decoration, A’ Design Award Competition Winner Design 2019, German Design Award 2019, Korean Interior, World Architect. etc.

更新跨界

Update Crossover

通过跨界我们让更多的领域了解到更新设计的作品、特点和目标。其中的跨界合作包括：SKECHERS、EllEMEN、九牧卫浴、领克汽车、DEll笔记本、几住×安缦等。

Through crossover, we let more fields understand the works, characteristics and goals of the updated design. Among them, cross-border cooperation includes: SKECHERS, EllEMEN, Jiumu Sanitary Ware, Lynk & Co., DEll Notebook, Jizhu×Aman. etc.

△ 跨界合作品牌 Cross-Border Cooperation Brand

△ 领克汽车发布会跨界对谈

 Lynk & Co. cross border talks at the press conference

△ ElleMen睿士杂志拍摄 Photo By ElleMen Ruishi Magazine

联系更新

Contact Update

项目商务合作：

周女士

13957710066（手机微信同号）

info@updatestudio.cn

媒体商务合作：

魏星

18202124425（手机微信同号） 

招聘邮箱：

jobs@updatestudio.cn

微博：周游_更新设计UpdateStudio

官网：www.updatestudio.cn